For this branding project, I worked with a content strategist who was looking for a visual identity that felt professional, polished, and intentionally clean. Her vision included incorporating both a navigation icon and a bull’s-eye- symbols of direction, clarity, and precision.

Through a creative exploration process, enhanced with AI-driven ideation, I developed a concept that seamlessly merged these elements into a cohesive mark. As an added layer of meaning, the final logo subtly forms a “C,” creating a smart and memorable visual twist that wasn’t part of the original brief, but quickly became a standout feature the client loved.

Beyond the logo, I extended the brand into practical assets, including her first flyer and a lead magnet, ensuring consistency across touchpoints. The result is a refined, strategic brand identity that communicates focus, guidance, and expertise at a glance.